3. 發展 Development（1）

3.發展Development

1984年1月24日，時任#小說蘋果董事會主席的喬布斯在股東大會召開前夕倚著麥金托什，和媒體聊天January24,1984SteveJobs,AppleChairmanoftheBoard,theeveofthegeneralmeetingofshareholdersheldisleaningagainstMacintosh,chattingwithmedia.

1984年喬布斯站在斯坦福大學圖書館內，身後是他開發的麥金塔電腦SteveJobsstandsinfrontofatablefullofMacintoshcomputersatStanfordUniversity,1984

I』vegottolearntokeepmyfeelingsprivate.

Theearly80』s,81.AppleIIhasbecometheworld』smostpopularcomputerandApplehasgrowntoathreehundredmilliondollarcompany,becomingthefastestgrowingcorporationinAmericanbusinesshistory.

It』smorefuntobeapiratethantojointhenavy.

ThecurrentwaveofindustrialdesignisSony』shigh-techlook,whichisgunmetalgray,maybepaintitblack,doweirdstufftoit,It』seasytodothat.Butit』snotgreat.Whatwe』regoingtodoismaketheproductshigh-tech,andwe』regoingtopackagethemcleanlysothatyouknowthey』rehigh-tech.Wewillfittheminasmallpackage,andthenwecanmakethembeautifulandwhite,justlikeBraundoeswithitselectronics.

Sothat』sourapproach.Verysimple,andwe』rereallyshootingforMuseumofModernArtquality.Thewaywe』rerunningthecompany,theproductdesign,theadvertising,itallcomesdowntothis:Let』smakeitsimple.Reallysimple.

Simplicityistheultimatesophistication.

Time,February1982SteveJobsspeechonIBMin19831982,quotedinOdyssey:PepsitoApple,1987Aspendesignconference,1983Aspendesignconference,1983Apple』sfirstbrochure

我得學會如何控制自己的情緒。